Cliche of the Day: Breaking India
Elite European football + BRIC economy = Gold Rush Maybe. Former Chelsea marketing man Ben Wells questions one of sports marketing’s most enduring cliches. The hook is the rumour of a Juventus –...
View ArticleThe Best Interview About Sport Sponsorship. Ever
Spurious News Hook Alert. Npower has ended its Football League title deal. This is a good reason to dig out my interview with former Npower marketing director Kevin Peake, who negotiated signed the...
View ArticleThat 1970 FA Cup Final replay in full
Ahh, those were the days…the 1970 FA Cup replay between Leeds and Chelsea attracted 28.49million viewers across both BBC and ITV. Such a number is unthinkable these days: ITV1’s live coverage of...
View ArticleWhat do you buy when you buy the FA Cup?
A breakdown of the property’s media and broader value was carried out for the FA by research agency Sport und Markt (now part of Repucom) in 2010, which was used as a benchmark by the FA during...
View ArticleThe First Premier League Club Sponsor To Help Cut Ticket Prices Will Get The...
In which we take two long term trends in football, mash them together to produce a brilliant idea that nobody has ever thought of before. Trend 1: Ticket price inflation Sean Ingle listed some...
View ArticleOne City, Two Names, One Winner
Sussex County Cricket Club announced a new naming rights deal last week. It was one of those that makes your heart sink. The County Ground at Hove is now TheBrightonandHoveJobs.com County Ground. Of...
View ArticleNew: The Wenger Guide To Management
Other Stuff Like ThisGif of the Day: Stelling’s WTF MomentNumber of the Day: 10% The percentage of Manchester United revenue derived from non-executive box ticket revenue, according to Andersred (link...
View ArticleWhat Gavin Patterson Said At Leaders
Wrote this for Sports Business Journal last month, worth highlighting given the news of BT’s Champions League swoop. When virtually every brand is converging on mobile digital content, how do you stand...
View ArticleNumber of the Day: 10%
The percentage of Manchester United revenue derived from non-executive box ticket revenue, according to Andersred (link at the bottom of the piece). Think about that for a moment. Might help explain...
View ArticleWhen Fifa Met Python
They said satire died when Henry Kissinger got the Nobel Peace Prize. So what does it mean when Sepp Blatter and Fifa’s bidding process is the base material for the relaunch of Monty Python? The press...
View ArticleThe Fag End Of History
Enjoyed Scott Murray’s piece on the role of tobacco in sport, particularly the ‘morally problematic flipside’. You should read it all here (The Joy of Six: smoking sports stars | Sport |...
View ArticleBREAKING: Estate Agents Take The Moral High Ground
The Zooplarisation of WBA Other Stuff Like ThisThe 123 of Sponsorship Morality I'm confused. Sochi 2014 Pressure groups demand Olympic sponsors take a stand on the issue of lesbian and gay rights...
View ArticleSide Bet: The UK’s TWO Biggest Football Sponsorships Are Now Up For Sale
Barclays is considering ending its £40m-a-year sponsorship of the Premier League after senior figures at the bank told the Sunday Telegraph it had “zero value” in the UK. The bank’s present deal runs...
View ArticleWe Are All Outsiders
Adrian Chiles is having a very important identity crisis. Chiles feels sport has become too corporate. Here he is quoted on the topic in The Independent, ahead of a big Champions League night:...
View ArticleGif of the Day: Stelling’s WTF Moment
Other Stuff Like ThisAlan Pardew on Wonga’s customer satisfaction levels Multimillionaires shouldn't offer opinions on pay day loans really. The Pardew quote does him few favours, via Wonga's name...
View ArticleThe Stanley Knife: a journey through football
News that Stanley Black and Decker have become official hardware partner of FC Barcelona carries Alannis Morrisette levels of irony. To a child of the 1970s, any mention of the Stanley knife, the tool...
View ArticleInfographic Schminfographic: Football fans
Other Stuff Like ThisInfographic Schminfographic pt2: US sport’s Twitter numbersFollow the money What's the difference between rights holders, agencies or teams that do Twitter well, and those that...
View ArticleNiche Sponsor Category of the Day: Crime writers
There’s niche, and there’s niche. Raith Rovers will be sponsored by crime fiction writer and lifelong fan Val McDermid next season. The author already has a stand at Rovers’ Stark’s Park named in her...
View ArticlePhrase of the Day: Corporate Nationalism
Mark Doidge cites Sony and Coke as companies using city centre live sites to play the global, local game around the World Cup. In a variety of locations across Brazil, officially licenced Fan Fests...
View ArticleBeware of Banter
Malky Mackay’s horrible text messages have been dismissed as ‘banter’ by the League Manager’s Association, a word that reveals as much about that organisation as it does about Mackay. ‘It’s a terrible...
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